Marketing Plan for Langkawi

Executive digest Langkawi, such an horrendous island, attracted a flock of hatful from all over the world. frantic regional adopt onment, domestic and unlike tourerry competition brace Langkawi layab surfacenot she-bop a phylogeny rattling head, that is the reason why Langkawi pratnot be the world-wild attraction. A right merchandise innovation erect advance Langkawi get it full revive to its advantages and act upon up for weakness, and so get a hot emergence of merchandising. Setting merchandise accusives, abide target food markets, practice session up merchandising strategies to go a merchandising plan for Langkawi is the focal head of this article.Introduction Langkawi, The Island of Legend is located 108 kilometers nor-west of Peninsular Malaysia, the b mold of Malaysia and Thailand. Comprising a separate of 104 islands, the biggest one is Langkawi, it is a place for those pursuit tranquility and refuge from the hustle and roll of metropol is life. The argona is about 526 determine kilometers. The main island spans about 25 kilometers from compass north to south. Two-thirds of island covered forests, hills and pictorial vegetation. Its a biggest cluster island in Malaysia, constitute of 99 limestone islands.Langkawi Island is profusely blessed with a hereditary pattern of fabulous myths and legends. As a innate(p) enlightenment, this island perhaps is incomparable anywhere else in Southeast Asia. The res publica beauty of the island makes itself a compelling attraction. Langkawi, a drooping jump of Malaysia, attracted no tourists until 1987. In 1997, there atomic number 18 1. 7million tourists visited Langkawi and the number reached 2. 38million in 2009. Most of the in figure outation is in the main town of Kuah and in isolated beach resorts around the coast.The airport is located on this island as well hotel resorts, restaurants and shops. The two main beaches, Pantai Cenang and Pantai Kok, atomic number 18 on the islands western coast, with Pantai Cenang beingness the most touristed as the place for hotels and restaurants. Dotted along the northern coast ar the to a strikinger extent luxurious resorts. With the yet intention to publicize tourism, the island was granted a tax-free status. presidency has come up with special studys to advance the tourism industry in Langkawi.Tourists atomic number 18 as well as requested not to bring any cars or opposite vehicles to go to this island, so it tin sight fork up this city far from pollution and then make it as a green tourist destination. The Yankee Corridor Economic Region schooling program is a Malaysia Government first base step to nurture the frugal growth in the north of Peninsular Malaysia . In instal to repair the Langkawis position as a world-class tourist destination, the Northern Corridor Economic Region is trying tough to attract further world-class hotels and spend resorts to this island.In the folk custom aspects, the entertainment considerably development in Langkawi is not a patch on Phuket Island, the rich of score and culture is not as good enough as Bali Island, just it has abundant natural and geologic beauty, simplicity and peaceful country life, lei indisputablely and comfortable tourism atmosphere, it puke be develop as an ecological, geological and leisure tourism island. That makes Langkawi not only own a unique dash with neighboring far-famed islands, but in like manner an intellectual tourism trend for recompense tourists yearning at present.Langkawi is surrounded with legion(predicate) legends that could be used in the marketing of the island. In addition to the natural and accessible mental imagerys, Langkawi has more other resources that could be developed into visitant attractions such as refuge fields, factories, fishing villages and the Hindu temples. The change of the future is expected to the attentive planning and finality by Lembag a Pembangunan Langkawi (LADA). Marketing targetives Langkawi is a potential difference island for coastal tourism. Coastal tourism has been the worlds largest tourism hot spots and crucial pillar.With the development of the economy and coastal tourism in the context of the global is developing quickly, coastal tourism development of real landed estate has become an important component. In order to develop coastal tourism reasonable, the marketing plan should be suitable for langkawi. pot To become a world-class mode in the efficient and creative development of langkawis infrastructure and tourism industry. Mission To develop langkawis specialized attractions (such as foundation park) objective 1. To protect natural resource in order to obtain sustainable development. 2. To improve entertainment facilities in langkawi. . To render a theme park for eco-tourism. 4. Promote Langkawi as an planetary tourist destination. The island has an abundance of potential, especially in eco -tourism. They could fabricate a theme park that co-exists with the environment and encourages eco-awareness. (Jimmy Leong ). only focuses on ecological protection, and to obtain sustainable development. The international success coastal resorts all move over attention to ecological protection principle. betoken markets From region, the figure shows that much than 70% of visitor in langkawi is from Malaysia, that means main visitor market in langkawi is domestic market.However, Thailand, capital of Singapore is Langkawis largest market for foreign tourist. And from demography, family and couple opt to go langkawi. Because langkawi is a quite scenic and reasonable coasts for destination. Couple choose langkawi as honeymoon destination. The family go spend because of amazing landscape, and also duty free shop. fit to statistics released by the Tourism Division of the Langkawi cheatledge Authority, that there were 2,461,455 visitors stayed on the island during 2009 which nea rly 25% were from overseas, All in all, Langkawis target market is couples and families both in international and domestic.Marketing strategies harvest price The damage that tourism enterprises fit out take on to conform to the certain standards, if the cost is too low, nodes may thought those products are not worth to buy, tourism enterprises are hard to get a profit, and if the charge is too high-pitched, customers have no faculty to consumption, there exit be no enquire on it. In Langkawi, almost luxury hotels, restaurants and entertainment industries perpetrate word use high price strategy to coming market and it is good for market positioning. hold up agency, topical anesthetic attractions and hotels chamberpot declare discount for visitors when they reaches a certain amount. Some hotels, motels or airlines rout out provide seasonal discount in rainy season, international flights can buoy valuation account the price according to the size of hire, and the affair is to attract customers, make sure they can get a profit. Pricing can be based on competitors, it is a kind of methods that pricing according to the price of competitors. Price variance remains unaltered and always be a midget higher than competitors or a office lower. So ompare to other islands, Langkawi can pricing according to its dominant position and bust a higher price, for inferior position, we can give a discount for customers, in order to attract them to come. Promotion Promoting the tourism development of Langkawi is very necessary. Promotion can be used in unlike ways. Public relations is a good way to advocate it, we can make people pay attention to the propaganda by special events or public advantage activities. There are a nap of people from all over the world, sounding for the information of Langkawi on the Internet.These potential visitors need to know the interesting places in this island, where they can stay, which restaurant offers the beat meal . We can build websites about Langkawis detailed information, shows the break down and accommodation arrangements and allow people know what the suitable choice is for them. Hotels can offer special discount for attracting tourists to stay in Langkawi, whatever people come to Langkawi for business, vacation or conference, Langkawi has different kinds of accommodation types to help customers, discount hotels can attract more tourists to stay because most of them want to save money.Airlines can provide cheap flights, make everyone can travel by air. Travel agency can promote the discriminatory travel project, save money and epoch for visitors. We can also advertise Langkawi by media, newspaper, magazine, television or giveaways such as calendars and training packages, print and send out brochures, provide travel reservation run and use furtherance to build a affirmative image of Langkawi, let people see them in their daily life. batch Only find that demand can compensate th e demand. The process of finding demand needs to realize by employees.Tourism enterprises need to arouse the enthusiasm of the employees, let them seeking for potential customers according to the demand of them. The employees with high fictitious character and comply with the requirements are very important. Training the industry professionals, make sure travel agency employees can let visitors have a good dumbfound in Langkawi, and get satisfactory operate from hotels, restaurants and other entertainment industries, because their expediency status and level is one of the key factors which unconquerable to customers on the tourism enterprises satisfaction, a not professional employee may be adly concern Langkawis image, leading to the loss of customers, bring down the economic income of travel enterprises, affect the development of tourism industry in Langkawi. peck not only those of the employees, but also customers. The feeling of customers on the service quality may be a ffected by the opinion of other customers. The marketing finis is getting loyal customers those whom believe in tourism enterprises and think they are worth to spend, and they are also willing to cheer Langkawi to other customers, thus to improve the popularity and positive image of Langkawi. ProcessesWhile producing and service delivering at the corresponding time, process management can contract the availability of service and stable quality. Otherwise, it is very difficult to balance the supply and demand of service. We mustiness find the way to make out the peak demands, seeking the method in different level to maximum satisfy the different needs of different customers. In the implementation process of Langkawis marketing planning, it might happened some accidents because of the change of the market, we must do our best for the supervision, regulate and mark off in the whole process, to achieve the best inwardness of marketing.To sum up, in the marketing strategies combi nations of Langkawi, in addition to the human factors are uncontrolled, other factors are controllable. We should adapt to the international environment actively, give full play to Langkawis advantages and make up for weakness, and then get a good development of marketing. bodily essay Physical evidence is making the invisible services of products as much as possible comme il faut visible products, let consumers trim that the service product is exists, and improving visitors enjoy the nurse of the service products process.Germany has a successful man of affairs said a simple reply is better than a detailed manual. For example, the first time a visit goes to the langkawi restaurant, forward entered the restaurant, the restaurants appearance and signs has do him an initial impression. If the impression is good, he will go into the restaurant, and then the internal decorate, how blanched the desktop is and the waiters etiquette image will straightway to decide he will repast here or not. If management and usance t well, it can help customers ingest the characteristic of langkawi, improve the service when you get to enjoy the benefit and contribute to create a good image for langkawi, to digest the implementation of the marketing strategy. Conversely, it may send wrong message to customers, influence the customers expectations and savvy to langkawi, it will damage the image of langkawi. Physical evidence should focus on object factors, human factors and atmosphere factors and it also can improve physical evidence from alfresco billboards, TV advertising and the promotion activities in public places.We can add the topical anesthetic customs and features to langkawis guideposts and signs, on the other hand, service personnel should dress the corresponding uniform, intensify efforts to make slogan and publicity material. Conclusion Langkawi is a romantic, comely island which has richly natural resources, where nature itself also has many excellent c onditions, making her a paradise in Southeast Asia. Walking on the main island of Langkawi, an oasis of Rubber set and rice paddy fields are in front of you, dotted with the traditional large houses (Ganlan), coconut waves, two or 3 Islanders who make a living by fishing and farming pass by.All these form a very laid-back screen. On this island which is full of ancient legend, the earth fell asleep in a berceuse of insect croak piping. In addition tothe beautifulnatural scenery, Langkawi alsohas a longhistory andtraditional culture. Langkawiis aduty-free island that youcan buya lot ofduty-free products. As the famous internationally archipelago of 99 tropical islands in Malaysia, Langkawi is the unconditional holiday paradise which offers innovative accommodation facilities and amenities set against the natural backdrop of sun-drenched beaches and ancient rainforests plenteous with exotic plant and animal life.For its beautiful geological heritage of stunning landscapes, Lang kawi is a really good place to go, it is absolute a fantastic travel destination. reckon the beautiful countryside and the peaceful landscape of paddy fields, pass by some atrophied villages with wooden houses which build by manage trees, and children pedaling their old bicycles on the road. Beautiful scenery, great adventures, five-star conveniences and an international airport make Langkawi a great place for a holiday. An agro-based economy of padi and rubber cultivation and fisheries is being ast overtaken by a tourism-driven economy, taking into term the natural, unspoiled, ecological beauty of the island and major political emphasis. The largest and most developed island known as Langkawi is the focal point for most visitors. traditionally the islanders have relied upon the farming and fishing industries for their livelihood, but in 1987 they were awarded Duty Free status, and the succeeding increase in visitors has promoted tourism to the point of being the islands lar gest industry.Tourism is one of the most important industries in Malaysias national economy, and it has an important effect on promoting national economic and accessible development. Malaysia is richly in natural tourism resources and culture tourism resources. Since the 1960s, tourism resource advantages are gradually translated into the real economic advantages. With the rapid development of Malaysian tourism industry, during the past 50 years, remarkable achievements have been made in the number of tourists to Malaysian, foreign exchange income, tourism infrastructure construction, the commencement and protection of tourism resources, and some other aspects.Langkawi has rich tourism resources. Develop Langkawi tourism market is good for the local economy,it can provide more jobs for local people. So develop a good marketing plan for Langkawi is very necessary, it can promote the development of tourism industry, thus promote the development of entirety economic in Malaysia. Refe rences Jeremy, A. (2002), The rough guide to Southeast Asia, nettlesome Guides Ltd,Mohamed, Z. H. I. (2000), The legends of Langkawi, Utusan Publications & Distributors Sdn Bhd, Kuala Lumpur. John, S. Michael, T. (1998), How to prepare a marketing plan a guide to reaching the customer market, MPG Books Ltd, Great Britain. John, W. (2010), How to write a marketing plan, Replika Press Pvt Ltd, India. Malcolm, M. & Hugh, W. (2011), Marketing Plans How to prepare them, how to use them, John Wiley & Sons Ltd, United Kingdom. Simon, R. (2007), Malaysia, Singapore & Brunei, lone(a) Planet Publications Pty Ltd, Australia. Susan, B. (2001), Successful tourism marketing a practical handbook, Kogan Page Limited, London.