Marketing Plan

INTEGRATED MARKETING COMMUNICATIONS AND THE ROLE OF E-MARKETING INTRODUCTION The way of this level will be Celebrating 125 years of coca plant cola, concentrating on the integrated merchandise communications and the role of e-marketing at bottom the event. An synopsis of the current use of e-marketing will be undertaken and consequent recommendations outlined. take BACKGROUND In a bid to detect its 125th anniversary, coca plant pinhead initiated a multi-channel campaign to say thank you to their consumers, employees and partners for their go on loyalty (Coca Cola, 2011). The influence of the campaign is the brands rich and iconic inheritance over the decades, as headspring as recognising its enduring woo and celebrating 125 years of manner of speaking happiness in a bottle(Coca Cola, 2011). Elements of the campaign included- * outdoor(prenominal) events * TV advert * Limited reading packaging * outdoorsy advertising The ca mpaign also conducted an e-marketing campaign using immix media. Consumers were able to upload a photograph of themselves, chose a sportsman of designs and backgrounds to create their retro Coca Cola poster, (See Figure 1). An I Pad application program was also released by Coca Cola illustrating the brands journey through with(predicate) the years. Figure 1 (cokezone.com) E-MARKETING electronic marketing is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems (Peterson, 1997:6). Electronic resources are facilitating the care and executing of marketing activities effectively and efficiently. New electronic technologies require for speedier and less(prenominal) costly introduction of marketing activities. This proves vital for an organisation thread within any market, as consumers strive to keep up with latest technologies and informa! tion. The electronic marketing activity management (EMAM) exemplar (see...If you want to get a full essay, order it on our website: BestEssayCheap.com

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