Estmankodak

Kodak: On its way to a prettier picture Lily Chang Derek Oosterman Eric Aispuro Table of limit decision maker compact Company Profile Financials inside Rivalry Industry Photography root Health mental imagery classify Commercial Imaging conclave Display Group 3 4 5 7 7 7 12 14 13 15 16 16 17 Substitutes & Complements Buyer & Supplier Power Entry dodge 2 Executive Summary Present Situation As one of the 25 largest companies in the United States, Eastman Kodak is the worlds drawing card in photographic film and has the potential to keep up its leadership in this industry through the digital age. In response to the digital revolution in photography, Kodak has started devoting resources to digital imaging media and other products for twain amateur and professional photographers. Kodak still faces barbarous competition in the Photography segment with the emergence of the digital securities industry. Eastman Kodak appears to be on the right path with the growth of their digital segment. Even so, Kodak confronts difficulties maintaining its gear up as the market leader in the photography segment. The political partys revenues and margins hurl been at risk as consumers shift from conventional to digital photography.

Blaisdell Consulting is convinced that Kodak must concentrate on augmenting its position as a leader in the unhomogeneous forms of digital output condition that the number of digital tv camera owners is escalating quickly. Trends suggest that combine portable devices will be prospering and profitable. Blaisdell Consulting advises that Kodak cultivate relationships with the differentiate out ! firms in order to uphold its constitution and market position with the increasingly digitized world. Recommendation Recognizing Kodaks strengths and ongoing limitations, Blaisdell Consulting concludes that in the near term the company should expand precipitously into the digital market with the following strategies: ?? Bring together perfect conjure processing system with Ofoto ?? Partner with other key players in...If you destiny to get a full essay, order it on our website: BestEssayCheap.com

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